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How Sweet Flower’s Michelle Mendoza Advocates Community and Compassionate Care In Cannabis

Before cannabis became recreationally legal in California, co-ops could give free weed to those in need. Who would have imagined that legalizing the plant would undermine the fundamental premise that the industry as we know it is based on: compassionate access to life-saving medicine. But when recreational Adult Use went online in California, that’s exactly what happened.

Google algorithm update: BERT | Sherpa

Language is kind of like an onion: it’s got lots of layers, infinite applications, and can make you cry if you’re not careful. Search engines like Google are intimately aware of this fact, which is why their algorithms are constantly evolving to better understand the subtle nuances in human language. The better search engines understand these nuances— how you type a query into Google search bar and how you voice a query out loud to your Alexa, Home Assistant or Siri—- the better the search engine can identify your intent, and thus return the most relevant results and featured snippets the internet has to offer.

THC SOS! What to do when you've done too much | - New Experiences by the Gram

Let’s keep it 100: cannabis has side effects. Yes, you can do too much weed. No, it can’t kill you. While it may not be fatal, a THC overdose (overmedication, overconsumption, or “greening out,”) might make you feel like you’re dying, for what feels like an eternity. And it sucks. It doesn’t matter if the culprit was a homemade brownie, a more voluminous puff than usual, or a misreading of a product’s dosing guidelines, the items on this list will help you de-escalate an uncomfortable high– regardless of how you got there.

The FDA on CBD Regulation: Blowing Smoke or Smoking Gun? | Sherpa

The CBD industry is bristling after the release of new regulatory insights by the US Food and Drug Administration (FDA) on December 6th. It may seem like the FDA is taking shots at the CBD industry– but does the agency really pose a threat to legal U.S. hemp businesses? The answer is… complicated. In this post we’ll break down the recent FDA statements regarding the sale of CBD products and what it all means for your business. Now is not the time to panic– it’s time to reassess where we’re at

Illinois Legalizes Recreational Cannabis | Sherpa

And it’s doing it right. On June 25, 2019, HB 1438 was signed into law by Governor J.B Pritzker, making Illinois the 11th state to legalize recreational cannabis for adults aged 21 and over. The provisions of the bill make up what is considered to be the “most sweeping criminal justice reform” in the history of the cannabis industry thus far. The bill went into effect in the new year, and sales began on January 1, 2020. In just the first week of legal sales, nearly $11 million worth of cannabi

Is SEO the Missing Piece of the Dispensary Marketing Puzzle?

Data tells us that potential cannabis customers are most likely to choose from the dispensary locations listed on the first page of Google search results. Having a well-designed website and a Google My Business page are two crucial first steps in a dispensary’s marketing strategy. But just because you have a website doesn’t mean that customers will suddenly and easily find you, even if someone types your business name verbatim into the search engine.

What is an ADU?

You’ve heard ADU’s called minihouses, tinyhouses, mother-in-law apartments, Ohana suites, granny flats, and several other charming names. According to the American Planning Association, “An accessory dwelling unit (ADU) is a smaller, independent residential dwelling unit located on the same lot as a stand-alone (i.e., detached) single-family home.” In Portland, an ADU’s square footage must be less than 75% of the square footage of the main house on the property or 800 square feet – whichever is lower.

Kirk Evans Discusses Search Engine Optimization in the Cannabis Space

Kirk Evans is the owner and Creative Director at Sherpa, a Portland-based web development and SEO (Search Engine Optimization) agency. Their focus is on supporting cannabis and hemp brands in the online domain. An early enthusiast of web technology, Evans began designing websites in his late teens. By his twenties he transitioned to a career in graphic design, when he began working for some of the largest apparel brands and ad agencies in the world. In 2015, Kirk and his business partner starte

Meet the Mothership: Prūf Cultivar | - New Experiences by the Gram

Remember how we said that no batch of Blue Dream turns out exactly the same? Well, Prūf Cultivar is challenging that notion in a big way. Prūf is on a mission to get each and every batch as close as chemically possible to its optimal expression– every single time. With innovative technology, decades of combined experience, and a wizard at its helm, Prūf is closer to cracking the chemotype code than anyone else in the game. Part science experiment, part spaceship, Prūf Cultivar is something fro

It’s a game of inches

When you embark on the journey of building an ADU from scratch, you’re going to have to make a lot of big decisions involving very small amounts of space. But here’s the kicker: the goal isn’t just to go high-tech and tiny for the sake of living smaller. It’s about minimizing the things you can make do with less of, and making more room for the things that actually matter. Just think of your minihouse as a puzzle you can actually plan for.
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